data is not loading in ado.net destinaton from flat file source.

Hi

While loading the data from flat file to ado.net destination getting an error as below. here i am using visual studio 2010

[ADO NET Destination [2]] Error: An exception has occurred during data insertion, the message returned from the provider is: The given value of type String from the data source cannot be converted to type binary of the specified target column.

[SSIS.Pipeline] Error: SSIS Error Code DTS_E_PROCESSINPUTFAILED.  The ProcessInput method on component "ADO NET Destination" (2) failed with error code 0xC020844B while processing input "ADO NET Destination Input" (9). The identified component returned an error from the ProcessInput method. The error is specific to the component, but the error is fatal and will cause the Data Flow task to stop running.  There may be error messages posted before this with more information about the failure.

Thanks.